The public relations workshop we ran this week went really well with over 20 businesses attending to learn how they can engage in PR to promote and protect their brand.

The panel of local media experts included Martin McGinley, Editor of the Derry Journal, Ciaran O’Neill, Group Editor of Derry News and Londonderry Sentinel, Reporter Eamon Sweeney. They highlighted that it is important to remember that editors are in the business of news so if you have something interesting going on in your business there’s no reason why you shouldn’t be sharing it with the world.

Also if you find yourself the subject of negative press the worst thing you can do is say nothing. If you’ve done something wrong hold your hands up, admit your mistake and let people know what you are going to do to make it right.

Due to the high level of interest I’ll be doing a podcast soon on PR so check back soon for that.

In the meantime to learn more about PR check out these links:

This entry was posted on Saturday, July 25th, 2009 at 7:36 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.